eye for information

Number 4 in an occasional series: 1 was staplers, 2 was caravans, and 3 was chairs.

Some while ago, I got an Epic Fireworks catalogue through the post - why they think a 2-man company would mount a £2000 display is beyond me, but it furnished me with food for thought.

In the olden days, fireworks used to have pretty names like Roman Candle, Bengal Matches, Silver Rain and Chrysanthemum Flower as befits their beauty. But in these boorish and aggressive times, they have Chav names: Fire One, Raging Bull, Hornets 28 Shot, Maverick, DP Thrust, Fragma, Shogun, Atomic Meltdown Rocket, Stinger, Heavy Duty and Six Machine to name but a few from the Revenge of the Guy selection pack.

Obviously Zen has given way to crass commercialism in the newly liberated Chinese economy. Sigh.

I recently installed a trial version of WinZip to see if it was any better than my ancient licensed copy languishing somewhere on floppy disk (!). It wasn't, and I have now decided to uninstall it - very slick - you get taken to a web page where you can get it for free by buying something else from a partner. But I digress. The nag screen is really very clever I thought - who can resist a little doggie?

Dear our friend,

Our site - http://www.4idiotsUSAsindrome.com

If others can do it, why not you?

FatLoss4Idiots program helps you to lose weight and it does that in the most healthy-way, unlike other fad diets in the market.

So, it has a fair chance of working for you as well, but, only if you are 100% dedicated to follow the diet - and if you don't get bored of it.

I have tried many diets, this one offers immediate results, which is motivating and keeps you going.

I hope I can finish the 11 days this time."

So, go visit http://www.4idiotsUSAdiee.com if you have made up your mind to buy it.

Here's to you,
communicationarts.co.uk Lord

Apart from the terrible grammar - which is only to be expected, why insult people you want to buy your scammy products by calling them idiots, and admitting that it's a fad, however unintentionally? I expect whatever it is does 'keep you going' - to the bog. I hope they catch something nasty off the seat...

Hot on the heels of the last post, another misplaced word, except I am not sure quite what the writer meant.

"Microsoft has developed BlueTrack - the world's most advanced tracking technology - and added it to the new Explorer Mouse. Remarkably, it works on virtually any surface...

BlueTrack technology works by emanating the light off the surface it's moving over. High-angle, imaging optics generate an exact replica of the surface, enabling it to respond instantly to your hand movement, wherever you are" - from a Microsoft business mailing

To emanate, in the sense I think they mean, means to radiate or send out - as in "the oven emanates heat when the door is open". But I am not sure what the marketing genius who wrote the above means: I don't think you can emanate off anything. Suggestions on a postcard please.

And from the same pages "Welcome to a world of easecheese, with BlueTrack™ Technology. Only available from Microsoft, this new tracking technology allows you to use a mouse on virtually any surface" - sorry, I made that up