Search blog.co.uk

When is a disaster a highlight?
by loiswakeman @ 26 Sep. 2006 - 11:02:09

"DECEMBER - 'TIS THE SEASON
Unleash your forward thinking. Pick up the HOTLINE.
Find the best of Corbis... ahead of time.

December Highlights:

  • Child Actors
  • Baby Boomers turning 60
  • Asian Tsunami Disaster Anniversary
  • Davis Cup Final"
- Email newsletter from Corbis

To call the anniversary of a natural catastrophe a "highlight" is, to me, incredibly insensitive. A highlight is, surely, suggesting something fun or exciting to look forward to, rather than an occasion for national mourning? I can just imagine all those advertising executives rubbing their hands in glee, which projects entirely the wrong image. Bad call, Corbis.

Related link: http://www.corbis.com

Leave a comment | Permalink | Recommend this post
Tags: email, english, inappropriate language, marketing, media,

Comments:

No Comments for this post yet...

Leave a comment :

Your email address will not be displayed on this site.
Your URL will be displayed.
Allowed XHTML tags: <!, p, ul, ol, li, dl, dt, dd, address, blockquote, ins, del, a, span, bdo, br, em, strong, dfn, code, samp, kdb, var, cite, abbr, acronym, q, sub, sup, tt, i, b, big, small, img>
URLs, email, AIM and ICQs will be converted automatically.
Options:
 
(Line breaks become <br />)
(Set cookies for name, email & url)
Validation code:
Please enter the above code here:
For protection from spambots (case-sensitive).