... as Homer might say.
Yesterday (in a moment of madness), I visited Tesco's in Axminster to do the week's shopping. A sign at the entrance informed me that the fresh produce was reorganised, and they'd very kindly provided a map of the new layout in case I couldn't find the carrots. I was amused to see that one of the new sections was called "Ambient Salad" - no doubt a term that means a lot to the B Ark personnel who study retail science or whatever it's called - but entirely meaningless to the person to whom the notice was directed: the ordinary shopper.
Moral: don't use jargon that your intended audience will not understand. A particularly apposite one, given that today a survey was published, which reveals that managers who use jargon are distrusted by their staff.
http://news.bbc.co.uk/1/hi/business/6118828.stm
(In case you are interested, ambient salad looks very like lettuces!)
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