"This will help disincentivise polluting activities" - report on the Chancellor's PBR, BBC1 lunchtime news

Anyone who uses ugly neologisms like 'disincentivise' (a noun plus a suffix) when there is a perfectly good English verb already - 'discourage' for instance - should be taken out and strung up by the progenitive equipment (but I think that about lots of journos). I have no problem with creative innovations in English - but why torture it like this? Worthy of the impersonations of Dubya on 'Dead Ringers'

Related link:

the constructive curmudgeon's blog