At school, I was taught to use elegant variation - not repeating the same phrase exactly in a passage of writing, to make it more interesting. When I was later trained as a technical author, I learnt the opposite: use standard phrases so you don't confuse the reader.

Spammers have a vested interest in elegant variation (how many synonyms can they invent for male appendages for example?) - which - they hope - gets them past the spam filters so many people use. Some of the results are accidentally quite poetic - if somewhat lacking in understanding of 'English as she is spoke'. This one caught my eye:

"Greetings, brakes a software? Qualitative replacement is necessary!"

I guess they really meant "Hey you, is your computer knackered? Buy some illegal software from us and we'll finish the job for you, guaranteed cheap." But I have a vision of some robed sage declaiming the phrase out of a lighted window in sonorous tones!